The Real Story Behind Emotional Demonz

For the past year, I had this long, overly poetic explanation written out—something that sounded inspirational, but honestly got cornier every time I read it. Today, I’m stripping all of that away. No fluff. No filters. Just the truth.

I created Emotional Demonz to honor my late brother, who died from an overdose.

My goal from day one was simple: to reach as many people as possible and remind them that they matter—no matter what inner demon they’re fighting, no matter what battle they’re losing, no matter how broken they feel.

It’s been three years since he passed. In those three years, I’ve spent so much time helping others carry the weight of their demons that I forgot to work on my own.

And I carry a lot.

I still carry shame—an ocean of it. Shame for not knowing my brother better. Shame for not understanding his pain, his loneliness. Shame for judging him instead of loving him through the struggles I knew came from our childhood. We shared the same trauma, but instead of connecting with him through it, I buried it. It hurt too much. It reminded me of everything I tried to pretend never happened.

When he died, all of that buried trauma erupted. I became lost, unsure how to process any of it. I tried therapy, but it didn’t feel right for me. Deep down, I knew this was something I had to face alone. I had to sit with my own demons, look them straight in the eyes, and start healing from the inside out.

It wasn’t easy. In fact, it was brutal. But three years later, I can finally say I’ve healed from the sexual abuse. I’ve released it. I’ve moved forward.

But now my heart breaks in a different way—because he never got to heal from his trauma. He lost his battle, and it cost him his life.

Every day, I carry the weight of the ways I feel I failed him. It’s so easy to point fingers outward, to blame others for what they’ve done. But real healing… real growth… only happens when you’re brave enough to point that finger inward.

That’s where Emotional Demonz comes in.
This isn’t just a brand. It’s not just art. It’s a movement.

A movement against child sexual abuse.
A movement against mental-health stigma.
A movement against addiction and the shame that surrounds it.
A movement against division of any kind.

It’s time we start looking inward.
It’s time we stop shaming and start understanding.
It’s time we stop pointing fingers and start extending hands—because one day, you might look up and find someone extending theirs to you.

I love you, Brad.

People will know your story—every painful, messy, ugly truth—because awareness saves lives. Because silence kills. Because what happened to us shouldn’t happen to anyone else.

I love you, Brad.
#emotionaldemonz